Medicon's Structural Changes - Business Units

Arab Health is approaching - we are looking forward to meeting our business partners and provide an insight into the business of Medicon 2023.

Since almost two years now, Medicon has changed the sales structure into 3 Business Units, in order to expand and strengthen our competence. This change not only affects us, but also our customers, which we have segmented into these 3 business units:

SURGICAL
CMF
NEURO + SPINE

In the business units our distributors will be attended by employees who are specialized in the subject discipline. For us, specialization is synonymous with focus. In other words, we work based on a "plan of action" towards a jointly defined goal.

The combination of such overlapping areas of expertise under one roof brings great advantages for the distributor.

We offer the entire range of our business units in specialized depth. Together with our specialized distributors, who, for their part, take care of:

Specialization
Business plan
Willingness to provide sustained training for personnel through Medicon Business Unit Teams

All Medicon Business Units are organized with:

Management
To achieve the set goal as a team, the Business Unit Management provides structure, clarity and transparency. What would a goal setting be without a prior accurate situation analysis and determination of effective activities?

Key Account
Deep knowledge of our situation in the different markets, especially after or during the pandemic. Our medical technology market is undergoing disruptive changes that need to be analysed and adapted to. We want to provide our customers with experts who can support them in their growth in the best possible way.

Product Management
We have specialized our product management and integrated it into the Business Units. So our specialists can target the issue of an effective product program.

Customer Service
Concentration on the product area of the given business unit allows the company to focus on market requirements.

Business Development
Attached to the Business Units, our newly created "Business Development” department acts to create service ideas and strategic alliances that support our joint performance in the markets. As we all know: When it comes to selling surgical instruments, the focus is not only on product range, quality and price, but also on services.

MDR
Since mid-November 2022, we are now in possession of our MDR certificate for Medicon products class 1R. We are very pleased that we have achieved this! Additional and detailed information will follow shortly.

The Business Unit Surgical is focused on the sale of surgical instruments. Here is the core business of Medicon. Here is where we come from and here is where we want to stay. Our program includes standard instruments as well as special instruments of different surgical disciplines.

The Business Unit Surgical protects Medicon's most important assets:

A strong brand that is known and requested all over the world.
The high product quality that has built our reputation.
Our broad product portfolio, which makes us an attractive supplier for hospitals worldwide.

For 2023, our special focus is on the following products

Plastic Surgery

In particular rhinoplasty

Facial Plastic Surgery

Surgical Instruments

Medicut scissors program

For activities in the field of Cranio-Maxillofacial Surgery, not only implants of the different systems are available. Special implants for medically challenging procedures are also part of the field of activity of the maxillofacial division at Medicon.

For soft tissue surgery, which is necessary in almost every CMF intervention, Medicon manufactures high quality instruments, which should also be integrated into the sales plans of our distributors.

Our special focus in 2023 will be on the products:

Epiplating

Hybrid Plate

Trace ID System

The product range NEURO+SPINE comprises implants, instruments and special products for sophisticated surgical techniques in spinal surgery and cranial surgery, too.

Minimally invasive spreading systems
Elaborated program of punches and rongeurs
Spine implants
Surgical instruments for spinal and cranial surgery

In our global business in 2023, we will focus on the DieBLAUEN line of punches and the entire range of minimally invasive spreading systems.In selected markets, the new 3D printed implants and the MediExpand program are on our agenda.

DieBLAUEN

Minimized

3D Implants

We look forward to discussing and developing your plans of actions for the Medicon business year 2023 with you in person at Arab Health or in the follow-up to the trade show.